Abstract: Growing popularity of mobile internet in rural areas，mobile phone access to the internet has become an indispensable part of daily life for new generation of farmers.They have good internet foundation and high level of education，willing to use mobile internet resources and tools to change status of agriculture and rural areas.Use of mobile phone services provided by APP to improve efficiency of agricultural production，agricultural products trade，mobile internet thinking to build brand of agricultural products，use of live and try a short video from self media and fans economy，these have become a new way to increase farmers income under background of mobile internet.