茶叶农产品营销创新策略
Marketing Innovation Strategy of Tea Agricultural Products
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摘要: 为了提升茶企业在市场中的竞争力,茶叶营销创新策略的研究成为重点之一,在分析茶叶特征及其市场发展情况的基础上,分析了茶叶营销的创新策略,研究了茶叶电商的市场营销策略,为提升茶产业的健康发展提供参考。Abstract: In order to enhance competitiveness of tea enterprises in market,the research on tea marketing innovation strategy has become one of the key points.Based on the analysis of tea characteristics and market development,innovative strategies of tea marketing and studies tea e-commerce were analyzed.The marketing strategies provided references for improving healthy development of tea industry.
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Keywords:
- tea /
- product marketing /
- marketing /
- innovation strategy
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