Competitive Advantage Degree Analysis of Rapeseed Industry in Zhenyuan County of Gansu Province

Based on theory of competitive advantage, competitive advantage degree of rapeseed industry in Zhenyuan County, Gansu Province was studied by using explicit and analytical indicators．Results showed that market share of Zhenyuan rapeseed in Gansu province was 1.67%, ranking the top among rapeseed producing counties and regions in Gansu Province．Resource endowment coefficient, scale advantage index, efficiency advantage index and comprehensive advantage index of Zhenyuan rapeseed were all greater than 1, which indicated that Zhenyuan rapeseed had a competitive advantage in Gansu Province, and efficiency advantage index and comprehensive advantage index showed a weak degree of competitive advantage．Zhenyuan rapeseed showed strong competition potential in cost and benefit, resource endowment and scale advantage．Based on the above analysis, to provide a reference for industrial revitalization, countermeasures were put forward to improve competitive advantage of rapeseed industry in Zhenyuan County．