Brand Marketing Strategy of Lintong Pomegranate

Agricultural products are an important basis for revitalization of rural industries, and brand marketing of agricultural products is the key to development of agricultural products industry．Importance of brand marketing of pomegranate in Lintong District, Xi'an City was expounded．Problems existing in brand marketing of Lintong pomegranate were deeply analyzed．Some countermeasures and suggestions were put forward, hoping to provide a reference for further optimizing brand marketing strategy of Lintong pomegranate．