Current Situation，Influencing Factors and Countermeasures of Fruit Export in Shandong Province

Taking fresh or dry fruits and nuts involved in the HS code, from 0801 to 0814, as research objects, trade gravity model was used to analyze influencing factors of fruit export of Shandong Province to 26 countries from 2011 to 2020． Results showed that economic development level of Shandong Province, economic development level and population number of export destination, geographical distance, Shandong fruit output and free trade agreement（FTA）signing with China had a significant impact on Shandong fruit export． In view of problems existing in Shandong fruit export, some countermeasures were put forward, such as accelerating construction of free trade zone, adjusting export structure, developing export market, building famous brand fruit products, and improving fruit quality to promote Shandong fruit export．