SWOT Analysis of Development of Ankang’s Hovenia dulcis Thunb Characteristic Industry under Background of Rural Revitalization

Based on current situation of Hovenia dulcis Thunb industry in Ankang City, strengths, weaknesses, opportunities and threats faced by development of Hovenia dulcis Thunb characteristic industry in Ankang City were objectively summarized and analyzed by employing SWOT analysis method．Corresponding strategies were put forward to promote development of Hovenia dulcis Thunb characteristic industry in Ankang City．