Management Strategy of Agricultural Products Regional Public Brand of Zhashui Agaric

One of the most critical strategies for development of regional public brands of agricultural products is how to avoid falling into tragedy of commons．Regional public brand of Zhashui County, Shaanxi Province, Zhashui Agaric has constructed brand management strategy, combined its own development characteristics and resource advantages．The formation contained four aspects which were brand system management, brand image management, production process management, management platform construction, to provide more perspectives of theoretical reference and practical experience for agricultural product brand building research．