Regional Public Brand Construction of Agricultural Products Based onGeographical Indications in Yan'an City

China protects agricultural products by registering geographical indications and building regional public brands of agricultural products, assists agricultural development, creates a number of Chinese agricultural brands with core competitiveness, and speeds up China's transformation from a large agricultural country to an agricultural power．In recent years, geographical indications and regional public brands of agricultural products in Yan'an City have developed rapidly, but there are still some problems such as weak brand awareness and low added value of agricultural products．There is still great room for progress in brand influence and core competitiveness．Therefore, by analyzing development of geographical indications of agricultural products and regional public brands of agricultural products in Yan'an City, setback in construction process was studied, effective ways of regional public brand construction of agricultural products based on geographical indications was considered, and corresponding solutions and future planning was put forward．