Transformation and Development of Tea Industry in Ankang City of Shaanxi Province Based on Value Chain

Ankang City is main tea producing area in southern Shaanxi Province with superior natural environment conditions．Although successful poverty alleviation of Ankang City benefits from vigorous development of tea industry, current development of tea industry has fallen into a "bottleneck period", and external natural ecological environment and internal industrial structure and other problems have seriously affected sustainable development of Ankang tea industry．Based on analysis of internal and external environment of Ankang tea industry, from perspective of industrial value chain, problems existing in upper, middle and downstream links of tea industry were analyzed, including low degree of standardization of tea bases, lack of professional talents, single product form, weak brand effect, etc．In view of existing problems, corresponding countermeasures were put forward, that was, to increase standardization construction of base, introduce and cultivate compound talents, make full use of resources to expand industrial chain, and enhance brand effect by utilizing Selenium-rich characteristics, so as to help smooth transformation and development of ankang tea industry and help rural revitalization．