Ideas and Practices for Construction of Facility Vegetable Marketing Channels in Beijing City

Unsmooth marketing channels are one of problems that Beijing's facility vegetable industry cluster construction focuses on solving．Construction of marketing channels for facility vegetables in Beijing was targeted, main problems that exist were analyzed．A brand digital management and service system was established to improve standardization and digital production level of the park, develop flexible and diverse e-commerce models, tap into potential of online and offline marketing, and improve integrated sales channels of facility vegetables online and offline．Prospects for next steps of work have been provided．