Brand Construction Mode of Marine Ranching from Perspective of Industrial ChainTaking Homey Group as an Example

Taking Homey Group as an example, industrial chain of it and relationship between brand construction of marine ranching and its industrial chain was analyzed．Brand cultivation path of Homey Group was elaborated, which included group's marketing network and means adopted in marketing process．Based on perspective of industrial chain, a brand building model for ocean ranches was constructed, which should require precise brand positioning, ensure safety and green of entire industry chain, search for unique product innovation points, and deeply expand brand marketing channels, in order to provide useful reference for sustainable development of ocean ranches in China．