Brand value promotion strategies of regional agricultural products based on strategic clock theorytaking Linwei grape as an example

Based on strategic clock theory and combined with development history of regional agricultural products of Linwei grape, combination of regional agricultural products and development advantages and characteristics in development process were explored．Development strategies of concentrated cost leadership（low price and low value）, cost leadership（low price strategy）, mix（low cost and high quality）, differentiation（high value）, and concentrated differentiation（high price and high value）in different development stages and environments of agricultural products were continuously and effectively implemented so as to realize improvement of brand value of Linwei grape．It could provided reference for other regional agricultural products to implement effective development strategies in different stages of development．