Empirical Analysis about Influence Factors of Rice Farmers′ Grain Selling Behavior in Jilin Province

Rice farmers′ grain selling behavior plays an important role in supply chain of rice processing industry.Based on Logistic model analysis of rice farmers′ grain selling behavior，it was observed that factors，such as scale of planting rice，way of transporting rice，storage equipment and proportion of grain income in net income of farmers，had important effects on rice farmers′ grain selling behavior.Reasonable suggestions to optimize rice farmers′ grain selling behavior were presented.