Demand Characteristics and Countermeasures of Agricultural Machinery Information for Food Crops Farmers in Beijing

Agricultural machinery information demand is important content of information demand of peasant household production.Beijing food crops farmers already have a good base for informatization level.Demand for agricultural machinery information is strong.Information sources are still given priority to traditional channels，but it has shown a demand for information such as new media channels to obtain information.Therefore，in order to better provide farmers with agricultural machinery information services，rural information infrastructure construction should be perfected，information platform should be set up，and new media technology should be used to provide targeted information services.Information on public welfare service should be provided at the same time to reduce information cost of farmers.