Tourist Satisfaction Model Construction of Leisure Agriculture Park in Northeast of China
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Graphical Abstract
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Abstract
Leisure agriculture is a new mode of agriculture industry which combines agriculture,agricultural products processing and service industry.With development of national economy and rapid expansion of national demand for leisure,leisure agriculture has been into the period of rapid development.Sustainable development is an important problem urgently to be solved in current leisure agriculture.Increasing satisfaction is recognized as an effective way to promote leisure agriculture development by scholars.A combination of leisure agriculture garden tourist satisfaction evaluation model with the northeast area of leisure agriculture development characteristics was presented.Six models satisfaction factors such as farm participatory activities,environment,services,consumption,reputation and convenience of travel were adjusted to five latent variables including reachable degree,possibility to participate in activities,farm image,price perceptions and expectations of tourists.Construction of leisure agricultural tourist satisfaction evaluation model with the characteristics of the northeast region could make scientific guidance to enhance agriculture and leisure traveler satisfaction.
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