Optimization Approaches and Methods of Apple-pear Industrial Chain in Yanbian Prefecture

Based on status of apple-pear in Yanbian，through analysis of industrial problems of apple-pear in Yanbian，optimization approaches and methods of apple-pear industrial structure in Yanbian were put forward from establishing organization system，marketing and building brand，building infrastructure and expanding leading enterprises，so as to provide reference for development of apple-pear in Yanbian.