Information Technology Adoption Behavior and Driving Factors of Farmers′ Facility Vegetables

In order to explore adoption behavior and its driving factors of agricultural information technology in rural households，based on adoption behavior theory，the data of vegetable growers in Shandong and Beijing was analyzed.Results showed that farmers could fully understand advantages of facility vegetable information technology，and great potential for popularization.However，at present，the rate of information technology popularization of protected vegetable was low，and the average adoption rate was 28.38%.And Shouguang households have a higher acceptance rate of 16.96% than those in Beijing.There were significant differences in characteristics of facilities，the adoption of the information technology and the farmers who did not adopt it.The input cost was the main factor before adoption of technology.Farmers′ access to relevant information channels was relatively single，government promotion was the main mode of technology diffusion，and farmers were most worried about that technical effect was not obvious.