Government Function and Behavior in Brand Building of Agricultural Products

Brand building of agricultural products is a systematic engineering involved multiple subjects.Government has an important influence on establishing brand of agricultural products，improving competitiveness of agricultural products and expanding influence of agricultural product brand.Status quo of brand building of agricultural products in China was analyzed，function orientation of government in brand building of agricultural products was explored，experience of agricultural products brand building of developed countries was learned，and then government behavior in brand building of agricultural products in China was put forward.