Management and Development Way of Agricultural Products Chain Brand under O2O Mode

To fundamentally change development mode of agriculture，brand agriculture must be actively developed，increment of agricultural products and increase of farmers′ income could be achieved starting from characteristic agriculture.Brand building of agricultural products was backbone of promoting rapid development of modern agriculture，and also an important part of agricultural industrial upgrading.The way to manage and develop agricultural products chain brand under O2O mode was explored，which could provide some enlighten to develop characteristic agriculture.