Marketing and Promotion Strategies of Kiwifruit in Zhouzhi County，Shaanxi Province

Through analysis of problems in development of kiwifruit industry in Zhouzhi county，Shaanxi province，a new development way of kiwifruit industry in Zhouzhi county was found out，some new promotion strategies in external publicity，product quality improvement，product packaging diversification，sales channels and other aspects were put forward，that could provide theoretical reference for development of kiwifruit industry in Zhouzhi county.