Current Situation and Development Strategy of Network Marketing of Agricultural Products in Underdeveloped Areas：An Empirical Analysis Based on Taobao Network

Network marketing of agricultural products was developing in full swing all over the country.It has become an important means to expand market of agricultural products and increase sales of agricultural products and increase farmers′ income.How to effectively seize opportunity and promote marketing of agricultural products by using new marketing mode of network marketing in less developed areas is an urgent problem to be solved.Taking Shangluo city in Shanxi province as an example，relevant data from Taobao Network was collected and network marketing of agricultural products was analyzed from five aspects of product，customer，convenience，cost and communication.Finally，countermeasures and proposals on development of network marketing of agricultural products in underdeveloped areas were provided.