Education Mechanism of Modern Professional Farmers under Internet Marketing Mode

Rapid development of internet technology has changed traditional marketing mode to a great extent，shortened intermediate links of product circulation，broken geographical restrictions of product marketing，promoted application of network marketing consciousness and marketing mode in peasant households，fostered new professional peasants of modern network marketing，and it is of great theoretical and practical significance to promote structural reform on supply side of farmers and inject new impetus into agricultural development.Based on a comprehensive analysis of current situation of internet marketing mode of agricultural products in China，obstacles to development of internet marketing and actual needs，policies and suggestions of modern vocational peasant education system under internet marketing mode were put forward from aspects of establishing specialized education and training mechanism，establishing diversified education and participation mechanism，giving full play to leading role of agricultural enterprises，establishing evaluation and incentive mechanism of training and establishing multi-level system of peasant training.