Tea E-commerce Innovation Mode in Shaanxi Based on Precision Poverty Alleviation

Traditional marketing methods can no longer meet needs of development of tea industry in the era of“Internet+”.Through innovating e-commerce marketing mode，tea enterprises should strengthen utilization of existing internet and network resources，and promote sustainable development of enterprises.Current situation and existing problems of e-commerce marketing of the tea leaves and innovative network marketing mode were put forward to promote increase of tea farmers and help rural areas to accurately help the poor.