Evaluation of Export Competitiveness of Apple Products in Shaanxi Province

The export of apple products has a significant impact on promoting development of local characteristic agricultural products and increasing peasantry′s income.At present，Shaanxi′s apple products are generally in good international competitiveness in the export business，but there are still some shortcomings.By constructing Shaanxi apple export competitiveness evaluation index system and using evaluation index system to analyze and evaluate export competitiveness of Shaanxi apple products，export competitiveness of Shaanxi apple products was analyzed.Export competitiveness of Shaanxi apples would be promoted from aspects of expanding export channels，developing cold chain logistics，scale and intensive planting operations，and international brand building.