Brand Building and Communication Strategy of Xi′an Characteristic Agricultural Products

Agricultural branding is an important means to realize modern agriculture.Current situation of brand building and communication of Xi′an characteristic agricultural products were introduced，existing problems and causes were pointed out，and accordingly brand building and communication mode of Xi′an characteristic agricultural products were put forward，and communication strategy were given.Study results could provide reference for brand building of Xi′an characteristic agricultural products and promoting rural economic development of Xi′an.