中国农业机械化科学研究院集团有限公司 主管

北京卓众出版有限公司 主办

甘肃省镇原县油菜籽产业竞争优势度分析

Competitive Advantage Degree Analysis of Rapeseed Industry in Zhenyuan County of Gansu Province

  • 摘要: 以竞争优势理论为基础,运用显示性指标和分析性指标,研究甘肃省镇原县油菜籽产业的竞争优势度。结果表明:镇原县油菜籽在甘肃省市场占有率为1.67%,在甘肃省油菜籽主产县区中排名靠前;镇原县油菜籽的资源禀赋系数、规模优势指数、效率优势指数和综合优势指数的值均>1,表明该县油菜籽在成本收益、资源禀赋和规模优势方面表现出较强的竞争潜力,但效率优势指数和综合优势指数表现出的竞争优势度不强。以上述分析为基础,提出了提升镇原县油菜籽产业竞争优势的对策,为产业振兴提供参考。

     

    Abstract: Based on theory of competitive advantage, competitive advantage degree of rapeseed industry in Zhenyuan County, Gansu Province was studied by using explicit and analytical indicators.Results showed that market share of Zhenyuan rapeseed in Gansu province was 1.67%, ranking the top among rapeseed producing counties and regions in Gansu Province.Resource endowment coefficient, scale advantage index, efficiency advantage index and comprehensive advantage index of Zhenyuan rapeseed were all greater than 1, which indicated that Zhenyuan rapeseed had a competitive advantage in Gansu Province, and efficiency advantage index and comprehensive advantage index showed a weak degree of competitive advantage.Zhenyuan rapeseed showed strong competition potential in cost and benefit, resource endowment and scale advantage.Based on the above analysis, to provide a reference for industrial revitalization, countermeasures were put forward to improve competitive advantage of rapeseed industry in Zhenyuan County.

     

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