中国农业机械化科学研究院集团有限公司 主管

北京卓众出版有限公司 主办

乌鲁木齐市耕读园认养农业模式发展现状及建议

Current Development Status and Suggestions of Adoption Agricultural Models in Farming and Reading Gardens in Urumqi City

  • 摘要: 认养农业是共享经济的具体体现之一,依托于互联网、政府及自身服务3者的有机结合。新疆维吾尔自治区乌鲁木齐市认养农业起步较晚,目前认养农业范围已扩展至果蔬、禽畜、植被等多种农业生产领域。耕读园自2020年开始将认养农业运用于经营体制中,在自然环境、消费群体、消费观念等区位优势的加持下,相较于以往认养模式,其新颖的生产方式和多样化娱乐项目备受消费者青睐。在消费者与经营者的共同经营下,实现耕读园员工增收、农业可持续发展。耕读园认养模式在发展过程中,易受消费者认知、多样化需求、操作程序等因素影响,致使其存在宣传力度不足、科技生产力低下、网络融合度差等问题,进而就如何增强区域影响力、积极完善基础设施建设、与科技生产融合及培养高素质农业人才等方面为耕读园经营提出改善措施。

     

    Abstract: Adoption agriculture is one of concrete manifestations of sharing economy, relying on organic combination of internet, government and its own services.Adoption agriculture started late in Urumqi, Xinjiang.At present, scope of adoption agriculture has expanded to various agricultural production fields such as fruits and vegetables, poultry and livestock, and vegetation.Since 2020, farming and reading gardens has been used in management system.With support of natural environment, consumer groups, consumption concepts and other regional advantages, compared with previous adoption mode, its new production mode and diversified entertainment projects have been favored by consumers.Under joint operation of consumers and operators, income of employees in farming and reading gardens will be increased and sustainable development of agriculture will be realized.In process of development, it is easy to be affected by consumer cognition, diversified needs, operating procedures and other factors, resulting in insufficient publicity, low scientific and technological productivity, poor network integration and other problems.Then, improvement measures for operation of farming and reading gardens were put forward on how to enhance regional influence, actively improve infrastructure construction, integrate with scientific and technological production, and cultivate high-quality agricultural talents.

     

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