Abstract: Feicheng peach is one of local famous and special fruits．In recent years, high-quality development of Feicheng peach industry has achieved significant results．Introduction of some excellent varieties and application of new cultivation techniques have greatly promoted regional scale planting of Feicheng peach．Feicheng peach cultivation has become an important way for local peach farmers to increase their income．An investigation and analysis was conducted on production costs and economic benefits of three different cultivation and planting modes in practical application of Feicheng peach industry in Shandong Province, and development suggestions were proposed in order to provide reference for improving quality and efficiency of Feicheng peach cultivation and high-quality planning and development．