Abstract: Based on development characteristics of green ecology, brand benefits, and economic output of Qinling ecological products, the AHP-fuzzy comprehensive evaluation method was adopted to construct an evaluation system for realizing value of Qinling ecological products from five dimensions: policy factors, business models, technological innovation, brand value, and basic guarantees．A comprehensive quantitative evaluation was conducted on typical cases of Qinling ecological product Shangnan tea+health and cultural tourism, Danfeng wine+ecological winery, and Zhashui fungus+characteristic town value realization．The final scores for the three were 60.31, 55.69, and 62.55, respectively．During evaluation process, highlights and shortcomings of development of various ecological products were analyzed in sequence, in order to provide corresponding references for exploring value realization mode of ecological products in Qinling Mountains and exploring sustainable development of ecology, economy, and society in Qinling Mountains region．