Abstract: Visual identification system is a scientific method and technical means to implement accuracy and effectiveness of visual communication．It builds a social image with its own characteristics for various enterprises and institutions, social organizations and civil organizations through systematic and image-based information management technology, and forms a comprehensive market influence．Construction and application of rural visual identification system was proposed, and its use for rural industrial development, internal social governance and ecological civilization construction was analyzed．Taking design and practical application of visual identification system in rural revitalization plan of Ping'an District, Haidong City, Qinghai Province as an example, it was proposed that design of rural visual identification system at this stage should focus on rural industrial development, and integrate across levels around development goals of rural cultural inheritance, social governance and rural civilization construction, in order to promote realization and completion of overall development goals and stages of rural revitalization．