Abstract: After implementing the Modernization of Traditional Chinese Medicine strategy and Health China strategy, industrialization of homology of medicine and food Chinese medicinal materials in southern Shaanxi has shown a good development trend, and has formed a preliminary form of the three industries integrated development of "planting, researching and manufacturing, medical and health care"．SWOT analysis method was used to systematically analyze inherent strengths and weaknesses, external opportunities and threats of developing homology of medicine and food Chinese medicinal materials industrialization in southern Shaanxi, and proposed corresponding countermeasures and suggestions for industrial development．