Abstract: Zeku County, Qinghai Province is located at northern foot of Xiqing Mountain in Kunlun Mountains, southeast of Qinghai Province, and central and southern parts of Huangnan Tibetan Autonomous Prefecture．It has successively won honors from the National Organic Agriculture and Animal Husbandry Demonstration County and National Key County of Whole Yak Industry Chain．Zeku Sheep has been selected as one of the top 10 excellent germplasm resources in the national livestock and poultry list and has strong advantages in resource environment to develop excellent animal husbandry brands．Digitalization and artificial intelligence have been applied to various fields of agriculture and animal husbandry, and diversified means of "brand creation+" have become an important way to promote regional branding development．Taking creation of "Zeyou Mupin" brand in Zeku County as an example, fully tapping into local resources, for the first time, deep integration of "animal husbandry+aesthetics, animal husbandry+IP, animal husbandry+traffic, and animal husbandry+technology" to create a brand for entire industrial chain from animal husbandry to publicity and promotion, a "1+7+2" "Zeyou Mupin" brand promotion digital ecological matrix was formed, driving local industrial development and achieving income growth and wealth for herdsmen．