Abstract:
To sort out development context and evolutionaty trend of Chinese wine industry, literature related to wine industry indexed in China National Knowledge Infrastructure(CNKI)from 2005 and 2024 was analyzed.CiteSpace and VOSviewer were comprehensively applied to conduct visualization analysis of publication volume, core authors, institutional collaboration, research hotspots, and keyword emergence through bibliometric methods.Results showed that overall research on domestic wine industry has shown a growing trend, though research intensity has fluctuated in recent years due to market environment and other factors.Regional cooperation networks have begun to form, but overall cooperation remained relatively loose.Research hotspots mainly focused on wine industry itself, marketing strategies, and winemaking technologies, with future shifts expected toward integrated development, brand building, and rural revitalisation.It is aimed to reveal development trajectory of research on Chinese wine industry, providing theoretical support and practical references for industry's future high-quality development.