Abstract: In terms of regional characteristic agricultural product supply, there are problems such as single product types, poor scale effects, non-standard production, logistics and transportation in high circulation costs, poor delivery efficiency, and low service levels．In response to these issues, based on value co-creation theory research foundation, resources and value creation forces of farmers, agricultural enterprises, governments, and agricultural research institutions were integrated to create power．Starting from perspective of collaborative innovation and value empowerment of characteristic agricultural product industry chain and supply chain, a characteristic agricultural product industry empowerment mechanism was constructed based on subject empowerment, digital empowerment, channel empowerment, and brand empowerment．Case studies and demonstrations of characteristic agricultural products in Longxi Township, Tiantai County, Zhejiang Province were conducted from three dimensions: basic industrial chain, industrial strengthening chain, and industrial derivative chain, to propose suggestions for coordinated development of Longxi's characteristic agricultural product industrial chain and supply chain．