Abstract: New researches of smart agriculture and urban agriculture were collected systematically to build a smart agricultural brand.Therefore，it was a new agricultural product with new characteristics.It could facilitate development of high-end and comprehensive agriculture and promote Dongying’s agricultural supply-side reform.Smart agricultural band consisted of three online sub-brands：Smart Farm（it can help to attract customers），Smart Kitchen（it can help to sell agricultural products）and Smart Agricultural Products（it can help to advertise）.With advantages of political tendency，technologies and industrial foundation in Dongying，creating a smart agricultural brand was a good method to promote development of efficient and ecological agriculture.