“互联网+”背景下农产品营销策略
Marketing Strategies of Agricultural Products under Background of‘Internet+’
-
摘要: 我国粮食产量逐年上涨,依附互联网优势,可更好解决农产品销售问题。分析了我国农产品销售存在的问题,并据此提出“互联网+”背景下农产品营销创新策略。Abstract: Grain output in our country is increasing year by year,relying on advantages of the internet,agricultural products sale problems could be better solved.Problems of agricultural products sales in China were analyzed, and corresponding innovative marketing strategies for agricultural products under background of‘internet +’were put forward.