Abstract: In recent years，China′ s agricultural production and marketing industry had been continuously developing and upgrading，whether it is strategic adjustment of industrial structure or improvement of sales growth mode.Its purpose is to make application of e-commerce effectively to improve overall level of agricultural machinery marketing industry.Starting from the analysis of current situation of agricultural machinery marketing industry in China，advantages，disadvantages，opportunities and challenges of application of e-commerce marketing mode in agricultural machinery marketing industry were analyzed by SWOT analysis method，and some improvement strategies were put forward.