Abstract: The rapid development of agricultural machinery market impacts on the traditional business model. The leading agricultural machinery circulation pattern of individual dealer in the past, has become increasingly unsuited to the development of agricultural machinery market. Changes in agricultural machinery business model are imperative. Agricultural machinery chain business model, with its strong vitality, is gradually increased as the important model. State, local governments and sectors of society support the development of large-scale agricultural machinery chain. It is the important task of the current agricultural machinery business model innovation.