Abstract: Current situation of industrial land supply and its system performance were analyzed based on studying the evolution of industrial land supply institutions.Problems and the reasons for the supply of industrial land were found.Solutions and strategies for innovative reform of the land supply policies were proposed. Methods included retrospective analysis and comprehensive induction. Because of current gap between industrial land supply and demand，the next step should be adhering to the industrial land bidding，auction or quotation system and to improve its procedures，furthermore，reforming and perfecting industrial land supply system，so as to promote the redevelopment of inefficient industrial land，and to promote economic restructuring and the economical and intensive use of land.