基于SWOT模型的休闲农业投资环境分析
Investment Environment Analysis of Leisure Agriculture Based on SWOT Model
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摘要: 在连续3年休闲农业调查研究的基础上,系统分析了休闲农业发展现状与投资特征,进行了休闲农业投资环境的SWOT分析,并提出了基于SWOT分析的休闲农业投资对策建议,包括跨越式发展策略、转型升级发展策略、多向投资发展策略和防御型发展策略。Abstract: Current situation of leisure agriculture development and investment characteristics were analyzed based on the leisure agriculture survey for three consecutive years.A SWOT analysis was conducted on leisure agriculture investment environment.Suggestions on leisure agriculture investment were presented based on SWOT analysis.They were leap-forward development strategy,transformation and upgrading of development policies,more investment and development policy and defense strategy.
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Keywords:
- Leisure agriculture /
- Rural tourism /
- Investment environment /
- SWOT analysis
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