中国农业机械化科学研究院集团有限公司 主管

北京卓众出版有限公司 主办

北京市粮食种植农户农机信息需求特点及对策

Demand Characteristics and Countermeasures of Agricultural Machinery Information for Food Crops Farmers in Beijing

  • 摘要: 农机信息需求是农户生产中的重要信息需求内容。北京市粮食种植农户已经具备了较好的信息化基础水平,对于农机信息的需求强烈,信息来源渠道仍然以传统渠道为主,但是已经显示出对于新媒体等信息渠道获取信息的需求。因此,为了更好地向农户提供农机信息服务,应该完善农村信息基础设施建设,搭建信息平台、利用新媒体技术提供有针对性的信息服务,同时提供公益性的信息服务,降低农户信息成本。

     

    Abstract: Agricultural machinery information demand is important content of information demand of peasant household production.Beijing food crops farmers already have a good base for informatization level.Demand for agricultural machinery information is strong.Information sources are still given priority to traditional channels,but it has shown a demand for information such as new media channels to obtain information.Therefore,in order to better provide farmers with agricultural machinery information services,rural information infrastructure construction should be perfected,information platform should be set up,and new media technology should be used to provide targeted information services.Information on public welfare service should be provided at the same time to reduce information cost of farmers.

     

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