Abstract: Due to its convenience，freedom and openness broadcasting traits，new media is quickly applied by those who are willing and skillful at expressing themselves.Most enterprises are putting more and more emphasis on new media platform development.Most of them already had their own micro-blog or wechat.Even some enterprises already developed APP for third party mobile end user.Brand communication of corporate was a complicated work，be good at producing new media of personalized content，its spread effect could be more apparent，it would be recognized and favored by enterprises.