Abstract: With development of new rural construction and popularization of information construction，rural e-commerce has become a new way of agricultural products marketing.Poor market of agricultural products in rural e-commerce environment was caused by backward infrastructure，relatively low popularity of rural network and lack of professional e-commerce talents and so on.Corresponding countermeasures were put forward according to above reasons aiming to expand network marketing channel of agricultural products and solve poor market of agricultural products in rural e-commerce environment.