中国农业机械化科学研究院集团有限公司 主管

北京卓众出版有限公司 主办

河北省绿色农产品营销策略

Marketing Strategy of Green Agricultural Products in Hebei Province

  • 摘要: 河北省是我国重要的农产品生产基地。运行绿色农业资源管理机制,维护绿色农产品营销战略管理体系是河北省农业全面可持续发展的必然路径,能够从根本上解决绿色农产品的生产规模和营销策略问题,实现经济效益和社会效益的双赢。对河北省绿色农产品消费市场进行了简要分析,并对河北省绿色农产品营销战略中存在的问题和优化策略展开讨论,以供参考。

     

    Abstract: Hebei province is an important agricultural production base in China.Green agricultural resources management operation mechanism and green agricultural production marketing strategy management system has become inevitable path of agricultural comprehensive sustainable development in Hebei province.It could solve problem of production scale and marketing strategy of green agricultural production fundamentally,and achieve a win-win effect in economic and social benefits.Consumption market of green agricultural products in Hebei province was briefly analyzed,and problems and optimization strategies of green product marketing strategy in Hebei province were discussed,aimed to provide reference for future research.

     

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