消费者对可追溯特色林果产品的认知与购买意愿

Consumer′s Cognition and Purchase Intention of Traceable Characteristic Forest Fruit Products

摘要: 通过对北京市3个城区280名消费者的调查，运用logistic模型分析了影响消费者对可追溯特色林果产品的认知及购买意愿的重要因素。研究结果表明，消费者普遍关注特色林果产品的质量安全，但对可追溯特色林果产品的认知度不高。

Abstract: Key factors that affect consumer′s cognition and purchase intention of traceable characteristic forest fruit products were analyzed by using logistic regression model through a survey of 280 consumers in 3 districts of Beijing.Results showed that，consumers had commonly concern about quality and safety of fresh fruits but limited knowledge about traceable characteristic forest fruit products.