Abstract: Rapid development of electronic commerce makes rural areas exploration of new economic model，electronic commerce become an efficient way to solve logistics problems of current agricultural product.And it is also main way to solve rural information block and asymmetric information.In addition，it is an effective way to promote development of urban and rural economy as a whole.Therefore，research of rural e-commerce has become a hot research topic in recent years.Comparative analysis of business form and characteristic of the four e-commerce businesses were conducted by combing development of four typical rural electronic commerce mode of Suichang，Shaji，Goods general world agriculture business alliance and Tongyu.It could provide a new perspective for development research and practice of rural e-business in China.