Abstract: With development of mobile internet technology，strengthening sales model innovation of apple and other fruit and vegetable varieties had become a hot topic.A kind of apple and other fruit and vegetable products mobile marketing city based on wechat public platform was proposed.Through analysis of actual needs of apple store，function modules and database of mall system were designed.Apple store adopted B/S mode for architecture，and through ThinkPHP framework technology，PHP technology，MySQL and other specific implementation.Finally，‘Luochuan red Fuji’apple was used for sale，which verified practicability of design.