Abstract: Circular economy is to reconstruct economic system according to laws of material circulation and energy flow in natural ecosystem.From perspective of circular economy，focusing on brand marketing of agricultural products，enhancing ecological value of agricultural products，shaping brand of agricultural products and expanding market of agricultural products will help to build a modern agricultural system.Based on perspective of circular economy，firstly，strategic value and significance of brand marketing of agricultural products was analyzed.Secondly，current situation of brand marketing of agricultural products was analyzed and main bottlenecks of brand marketing of agricultural products were diagnosed.Finally，new ideas of brand marketing of agricultural products were tried to explored.