基于精准扶贫的陕西茶叶电子商务创新模式
Tea E-commerce Innovation Mode in Shaanxi Based on Precision Poverty Alleviation
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摘要: 传统的营销方式已不能满足“互联网+”时代下茶行业发展的需要。茶叶企业应加强对现有互联网以及网络资源的利用,通过创新电子商务营销模式,促进企业的可持续发展。通过对陕西茶叶电子商务营销的现状及存在的问题进行探究,提出创新的网络营销模式,促进茶农增收,助力陕西农村精准扶贫。Abstract: Traditional marketing methods can no longer meet needs of development of tea industry in the era of“Internet+”.Through innovating e-commerce marketing mode,tea enterprises should strengthen utilization of existing internet and network resources,and promote sustainable development of enterprises.Current situation and existing problems of e-commerce marketing of the tea leaves and innovative network marketing mode were put forward to promote increase of tea farmers and help rural areas to accurately help the poor.
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Keywords:
- tea /
- precise poverty alleviation /
- e-commerce /
- innovation model
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