Abstract: According to characteristics of“three brands and one standard”enterprises（pollution-free agricultural products，green food，organic food and geographical indications），the agricultural product quality and safety traceability system for“three brands and one standard”enterprises based on multi terminal data interaction technology was designed，applied two-dimensional code，GIS，XML，JSON，WMS，WFS and so on.Design of SOA architecture，and interactive design of mobile and desktop were adopted.Modules of expert-assisted support information library，agricultural procurement management，quality detection management，and traceability management were set up to control key links，ensuring authenticity，accuracy，completeness of traceability information and quality safety.The system was applied in Zhengzhou and results showed that the system could implement whole process quality control and traceability of agricultural products from planting，detecting，harvesting，processing，packaging and distribution.